Google’s Top Ten Business Acquisitions

Google World’s No.1 search engine occasionally buys some of the online goods to increase its services worldwide. Google has recently purchased Mobility for $ 12.5 billion from Motorola. Let’s look at Google’s top ten acquisitions and I’m sure this list will force you to speak OMG!

10) DMCCC broadcast: $ 102m

In January 2006, when Google was bought for DMCC Broadcasting for $ 102m This purchase was done to integrate Google’sexisitng service with AdSense to improve the network across the world so many publishers are making good money from Google.

9) On 2 Technologies: $ 133m

In February 2010, Google purchased a huge video compressing company On 2 technology after the big competition with another company, which also wanted to buy it On2 Technologies was for $ 133m on On 2 Technologies was an expert in designing video codecs which Through Webmail services, it helps Google to showcase your videos on various web browsers.

8) $ 182m was already owned by PayPal’s co-founder Max, at that time Facebook was the largest third party application. Google bought it for $ 182m in August 2010.

7) Advertising: $ 400m

Google was and always wants to provide the best service to its advertisers because they are investing a lot in order to put their product in front of online people. Therefore, Google has purchased an Admoded website for $ 400 million to serve advertisers. It was recently purchased by Google in June 2011.

 6) Postini: $ 625m

In July 2007, Google purchased a huge “postini” of web security for $ 625m, it was intended to give users better protection for filtering out their spam mail.

5) ITA software: $ 700m

ITA was an expert in travel and flight search around the world, so Google used ITA software to purchase it directly in Rawlal and Flight Search to expand its search services.

 4) Admob: $ 750m

This was one of the most profitable business purchases for Google because AdMob provides advertising services for a mobile device. Google bought it in September 2009 and integrated it with AdSense so that publishers can show their ads on mobile devices, which can help both advertisers and publishers.

3) YouTube: $ 1.65

YouTube - Upload Pictures
YouTube – Upload Pictures

Yes, you will amaze after reading it that YouTube was initially not coded by Google because it was under the name of the other owner than Google but soon after launching YouTube, it becomes very popular, T attracts to buy. So in October 2006, Google decided to buy it and bought it for $ 1.65 billion. YouTube is the world’s number 1 free website for sharing and streaming video.

2) DoubleClick: $ 3.1 billion

Yes, double click on it! This company had a goal before making purchases for Google over the last few years because it offers easy customization of ads on publishers and advertisers’ networks. Google has purchased a large amount of $ 3.1 billion in April 2007 and it has been integrated with Adsense. Now all ads are redirected to first click twice and then your ads are publicly.

1) Motorola Mobility: $ 12.5 billion

This was the first hardware purchase by Google to increase the performance of Android supported devices, Google paid the most for Motorola, for the mobility services, especially on Android, on August 15, 2011. This purchase was primarily to promote the Android operating system worldwide.

Harvilas Meena

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